I purchased this oil based on reviews from other customers. Having tried many regenerative products without noticeable results, I was hesitant to believe that this could make a difference. Not only has it made a difference in softening lines, but it also smells divine. After cleaning my face, I use the Rose Regenerative Facial Oil with Pranarom's Rose Geranium aromatic hydrosol which I keep in the refrigerator. I will continue to buy and use this effective combination.